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Konsumentenverhalten
Strategisches Management
40,392
Strategic management
34,123
Cognition
11,739
Kognition
11,685
Produktentwicklung
10,052
New product development
9,214
Innovation
7,056
Innovationsmanagement
6,386
Theorie
6,379
Theory
6,279
Innovation management
6,065
Unternehmenserfolg
4,049
Deutschland
3,973
Firm performance
3,874
Germany
3,568
USA
3,323
Organizational change
3,228
Organisatorischer Wandel
3,174
United States
3,140
Multinationales Unternehmen
2,833
Transnational corporation
2,639
KMU
2,529
SME
2,521
Entrepreneurship
2,321
Management
2,248
Entrepreneurship approach
2,137
Consumer behaviour
2,133
Strategische Planung
2,098
Entscheidung
1,967
Erfolgsfaktor
1,959
Decision
1,921
Wettbewerbsstrategie
1,908
Unternehmensgründung
1,904
Unternehmen
1,865
Managers
1,826
Business start-up
1,820
Competitive strategy
1,801
Führungskräfte
1,795
Personalmanagement
1,775
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Undetermined
926
Free
341
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Article
1,587
Book / Working Paper
505
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Article in journal
1,482
Aufsatz in Zeitschrift
1,482
Graue Literatur
125
Non-commercial literature
125
Hochschulschrift
118
Aufsatz im Buch
107
Book section
107
Working Paper
97
Arbeitspapier
90
Thesis
86
Collection of articles of several authors
27
Sammelwerk
27
Aufsatzsammlung
21
Conference paper
16
Konferenzbeitrag
16
Collection of articles written by one author
13
Sammlung
13
Konferenzschrift
12
Case study
11
Fallstudie
11
Lehrbuch
10
Bibliografie enthalten
9
Bibliography included
9
Textbook
7
Bibliografie
3
Conference proceedings
3
Handbook
3
Handbuch
3
Systematic review
3
Übersichtsarbeit
3
Forschungsbericht
2
Guidebook
2
Ratgeber
2
Reprint
2
Advisory report
1
Article
1
Bericht
1
Glossar enthalten
1
Glossary included
1
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1
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English
1,957
German
137
Italian
1
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Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Han, Heesup
9
Hoeffler, Steve
9
Assenza, Tiziana
8
Bagozzi, Richard P.
8
Cardaci, Alberto
8
Heidenreich, Sven
8
Van Den Bulte, Christophe
8
Zhao, Min
8
Herstatt, Cornelius
7
Warlop, Luk
7
Delli Gatti, Domenico
6
Dewitte, Siegfried
6
Füller, Johann
6
Geuens, Maggie
6
Hippel, Eric von
6
Iyengar, Radha
6
Murray, Kyle B.
6
Abeler, Johannes
5
Brem, Alexander
5
Chao, Chih-Wei
5
Fuchs, Christoph
5
Krishna, Aradhna
5
Laurent, Gilles
5
LeBoeuf, Robyn A.
5
Lowe, Ben
5
Marklein, Felix
5
Matzler, Kurt
5
Rajagopal
5
Schreier, Martin
5
Septianto, Felix
5
Thomas, Manoj
5
Wentzel, Daniel
5
Wong, IpKin Anthony
5
Wyer, Robert S.
5
Amir, On
4
Ariely, Dan
4
Derval, Diana
4
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National Bureau of Economic Research
5
Information Resources Management Association
3
Books on Demand GmbH <Norderstedt>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Marketing Association
1
Basel Committee on Banking Supervision
1
Center for Economic Research <Tilburg>
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Landwirtschafts-Gesellschaft
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
INSEAD
1
International Association of Insurance Supervisors
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Organization of Securities Commissions
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Logos Verlag Berlin
1
MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
1
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
1
Springer-Verlag GmbH
1
Technische Universität Clausthal
1
Universität Mannheim
1
Universität zu Köln
1
World Advertising Research Center <Henley-on-Thames>
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of business research : JBR
105
Journal of retailing and consumer services
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of marketing research : JMR
30
Psychology & marketing
30
Marketing letters : a journal of research in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
SpringerLink / Bücher
19
The journal of product innovation management : an international publication of the Product Development & Management Association
19
International journal of hospitality management
18
Journal of marketing management : MM
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of brand management : an international journal
16
Journal of behavioral decision making
15
Journal of marketing
15
Tourism management : research, policies, practice
15
European journal of marketing : EJM
14
Journal of international consumer marketing
14
Journal of marketing communications
14
Asia Pacific journal of marketing and logistics
13
International journal of advertising : the review of marketing communications
13
Journal of consumer behaviour : an international research review
13
Journal of consumer research : JCR ; an interdisciplinary journal
13
Journal of retailing
12
Technological forecasting & social change : an international journal
12
The journal of consumer marketing
12
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of the Academy of Marketing Science
11
The journal of product & brand management
11
European journal of marketing
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of consumer studies
10
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Springer Proceedings in Business and Economics
10
International journal of innovation management
9
Journal of marketing research
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
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ECONIS (ZBW)
2,084
EconStor
8
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1
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1
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
2
Perceiving innovations : the role of processing fluency
Erz, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009428309
Saved in:
3
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
4
A qualitative approach to designer as a product cue : proposed conceptual model of consumers perceptions and attitudes
Idemen, Elif
;
Elmadag, Ayse Banu
;
Okan, Mehmet
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1281-1309
Persistent link: https://www.econbiz.de/10012549760
Saved in:
5
Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama
;
Kang, Kyeong
;
Miliszewska, Iwona
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012017828
Saved in:
6
Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
Saved in:
7
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
8
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
9
Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian
;
Schmalnauer, Martina
;
Schmutz, Petra
; …
-
2009
Persistent link: https://www.econbiz.de/10003809534
Saved in:
10
Kommt ein Anthropologe in eine Bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel B.
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
6
,
pp. 34-44
Persistent link: https://www.econbiz.de/10010363260
Saved in:
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