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Konsumentenverhalten
Consumer behaviour
16
Einzelhandel
13
Retail trade
13
Handelsmarke
11
Store brand
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Distribution channel
8
Lieferantenmanagement
8
Supplier relationship management
8
Vertriebsweg
8
Marketing
7
Social network
7
Soziales Netzwerk
7
Learning organization
6
Lernende Organisation
6
Theorie
6
Theory
6
Biotechnologie-Industrie
5
Biotechnology industry
5
Brand
5
Brand management
5
Inter-firm cooperation
5
Internet
5
Markenartikel
5
Markenführung
5
Strategic alliance
5
Strategische Allianz
5
Unternehmenskooperation
5
retailing
5
Cognition
4
Electronic Commerce
4
Information technology
4
Informationstechnik
4
Kognition
4
Retailing
4
B-to-B-Marketing
3
Business network
3
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Article
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Collection of articles of several authors
1
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English
16
Author
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Geyskens, Inge
9
Dekimpe, Marnik G.
7
Wuyts, Stefan
6
Gielens, Katrijn
3
Keller, Kristopher Oliver
3
Haans, Hans
2
Raassens, Néomie
2
Citrin, Alka
1
Deleersnyder, Barbara
1
Gijsbrechts, Els
1
Jong, Koen de
1
Lin, Didi
1
Mullick, Shantanu
1
Nijssen, E. J.
1
Plas, Joep van der
1
Rindfleisch, Aric
1
Ter Braak, Anne
1
Van Den Bulte, Christophe
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Journal of retailing
3
Journal of marketing
2
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
Journal of operations management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The connected customer : the changing nature of consumer and business markets
1
The network challenge : strategy, profit, and risk in an interlinked world
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ECONIS (ZBW)
16
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1
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
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2
Connectivity, control, and constraint in business markets
Wuyts, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 77-103)
.
2010
Persistent link: https://www.econbiz.de/10003951886
Saved in:
3
Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu
;
Raassens, Néomie
;
Haans, Hans
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
Saved in:
4
NPS and Online WOM : investigating the relationship between customers' promoter scores and eWOM behavior
Raassens, Néomie
;
Haans, Hans
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10011736774
Saved in:
5
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
6
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
7
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
8
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
9
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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