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Konsumentenverhalten
Persönlichkeitspsychologie
12,897
Personality psychology
12,618
Consumer behaviour
1,973
Entrepreneurship
1,368
Entrepreneurship approach
1,329
Unternehmensgründung
1,225
Business start-up
1,203
Führungsstil
946
Leadership style
940
Personality trait
901
Persönlichkeitsmerkmal
896
Unternehmenskultur
886
Arbeitsverhalten
885
Work behaviour
885
Corporate culture
883
Kognition
879
Cognition
855
Deutschland
854
Emotion
831
Führungskräfte
822
Managers
821
Experiment
768
Unternehmer
768
Arbeitspsychologie
750
Germany
743
Organizational psychology
743
Digital media
739
Entrepreneurs
735
Theorie
734
USA
729
Theory
704
United States
698
Digitale Medien
696
Arbeitszufriedenheit
659
Job satisfaction
655
Motivation
637
Neue Medien
630
Verhalten in Organisationen
591
Organizational behaviour
590
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Undetermined
1,056
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304
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Article
1,685
Book / Working Paper
291
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1,597
Aufsatz in Zeitschrift
1,597
Aufsatz im Buch
91
Book section
91
Graue Literatur
77
Non-commercial literature
77
Working Paper
58
Arbeitspapier
57
Hochschulschrift
37
Thesis
19
Collection of articles of several authors
13
Sammelwerk
13
Conference paper
9
Konferenzbeitrag
9
Aufsatzsammlung
7
Collection of articles written by one author
5
Sammlung
5
Case study
4
Fallstudie
4
Reprint
4
Bibliografie enthalten
1
Bibliography included
1
Doctoral Thesis
1
Festschrift
1
Forschungsbericht
1
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1
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English
1,929
German
47
Polish
1
Slovak
1
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Delia, Elizabeth B.
13
Cobb-Clark, Deborah A.
12
Schildberg-Hörisch, Hannah
12
Belk, Russell W.
11
Warlop, Luk
9
Forehand, Mark R.
8
Bagozzi, Richard P.
7
Berger, Jonah
7
Dahmann, Sarah Christina
7
Septianto, Felix
7
Shrum, L. J.
7
Thompson, Craig J.
7
Dholakia, Utpal M.
6
Hogg, Margaret K.
6
Kamhöfer, Daniel A.
6
Katz, Matthew
6
Puntoni, Stefano
6
Siddiqui, Danish Ahmed
6
Bettman, James R.
5
Dahmann, Sarah C.
5
Joshi, Yogesh V.
5
Kamhöfer, Daniel
5
Lades, Leonhard K.
5
Patrick, Vanessa M.
5
Shoham, Aviv
5
Sung, Yongjun
5
Urminsky, Oleg
5
Wilcox, Keith
5
Zhang, Yinlong
5
Ameriks, John
4
Bearden, William O.
4
Brandstätter, Hermann
4
Caliendo, Marco
4
Caplin, Andrew
4
Carlson, Brad D.
4
Cleveland, Mark
4
D'Acunto, Francesco
4
Dodoo, Naa Amponsah
4
Escalas, Jennifer Edson
4
Fitzsimons, Gavan J.
4
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National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
Advertising Research Foundation
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
MCDP International UG (haftungsbeschränkt)
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
1
Universität Mannheim
1
Universität Siegen
1
Universität zu Köln
1
Univerzita Komenského v Bratislave
1
Washington State University
1
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Journal of business research : JBR
112
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
The journal of brand management : an international journal
21
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Tourism management : research, policies, practice
17
Young consumers : insight and ideas for responsible marketers
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The Routledge companion to identity and consumption
15
Journal of consumer marketing
14
Marketing letters : a journal of research in marketing
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Marketing theory
12
European journal of marketing
11
Journal of marketing theory and practice
11
Journal of strategic marketing
11
Journal of behavioral decision making
10
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Source
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ECONIS (ZBW)
1,973
EconStor
2
USB Cologne (EcoSocSci)
1
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1
Digital technologies are re-shaping our brains : what are the implications for society and the research industry?
Keegan, Sheila
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10009573209
Saved in:
2
I'm proud of it : consumer technology appropriation and psychological ownership
Kirk, Colleen P.
;
Swain, Scott D.
;
Gaskin, James E.
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011300915
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
5
Physical or digital media : the mediating role of psychological ownership
Stough, Rusty
;
Graham, Christian
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10015062112
Saved in:
6
It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt
;
Matt, Christian
;
Steininger, Dennis M.
; …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
Saved in:
7
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
8
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
9
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
10
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
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