The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well … prescription drugs. I then use the estimated parameters of the model to compute the impact on consumer welfare that results from …

-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We … physicians. Mediation analyses that more fully explicate these findings are discussed …

discuss the focal health condition and the efficacy of the advertised drug with their physicians. In this paper, we … investigate the effectiveness of such direct-to-consumer advertising (DTCA) on different types of patients. Specifically, we … as an influence on more severely versus mildly afflicted patients to visit their physicians. Briefly, using data from the …