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Quasi-franchising : a new mode...
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Konsumentenverhalten
Brand management
17,664
Markenführung
17,250
Consumer behaviour
7,570
Markenimage
7,194
Brand image
7,103
Markenartikel
5,320
Brand
5,318
Franchising
3,027
Relationship marketing
2,645
Beziehungsmarketing
2,637
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2,198
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1,813
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1,432
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1,343
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1,147
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935
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910
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882
Luxusgüter
880
United States
864
Einzelhandel
787
Werbung
771
Retail trade
767
Advertising
759
Brand loyalty
675
Customer satisfaction
675
Corporate reputation
674
Firmenimage
674
Kundenzufriedenheit
665
International marketing
655
Internationales Marketing
654
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Ahn, Jiseon
13
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
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6
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3
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3
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2
Edward Elgar Publishing
2
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2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
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1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
76
Journal of marketing communications
75
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
SpringerLink / Bücher
49
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
33
Journal of retailing
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
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2
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1
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
2
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
3
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
4
Brand resonance in
franchising
relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
5
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
6
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin
;
Lin, Feng Jyh
;
Ryan, Chris
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Saved in:
7
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
8
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
9
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
10
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
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