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Konsumentenverhalten
Social Web
20,762
Social web
20,731
Consumer behaviour
14,054
Brand image
11,224
Markenimage
11,112
Brand management
10,435
Markenführung
10,396
Markenartikel
9,285
Brand
8,246
Online-Marketing
6,969
Internet marketing
6,876
Viral marketing
4,915
Virales Marketing
4,895
Relationship marketing
4,372
Beziehungsmarketing
4,371
Sozialpsychologie
4,319
Social psychology
2,618
Soziales Netzwerk
2,561
Theorie
2,402
Social network
2,401
Theory
2,349
Deutschland
2,306
Electronic Commerce
2,258
Online-Handel
2,249
Online retailing
2,247
E-commerce
2,174
Germany
1,947
Werbewirkung
1,877
Advertising effects
1,863
USA
1,836
Social media
1,785
United States
1,777
Marketingmanagement
1,747
Marketing management
1,729
social media
1,704
Customer satisfaction
1,631
Kundenzufriedenheit
1,622
Internet
1,591
Digitalisierung
1,463
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Undetermined
7,265
Free
2,283
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Article
11,722
Book / Working Paper
2,272
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5
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Article in journal
10,962
Aufsatz in Zeitschrift
10,962
Aufsatz im Buch
738
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738
Graue Literatur
390
Non-commercial literature
390
Hochschulschrift
305
Working Paper
298
Arbeitspapier
287
Thesis
217
Conference paper
115
Konferenzbeitrag
115
Collection of articles of several authors
90
Sammelwerk
90
Aufsatzsammlung
60
Reprint
59
Bibliografie enthalten
42
Bibliography included
42
Konferenzschrift
38
Case study
33
Fallstudie
33
Collection of articles written by one author
23
Sammlung
23
Conference proceedings
14
Lehrbuch
9
Festschrift
5
Textbook
5
Amtsdruckschrift
4
Government document
4
Statistik
4
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3
Glossary included
3
Ratgeber
3
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2
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English
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German
511
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9
Polish
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Italian
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Arabic
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Dutch
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Russian
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Loureiro, Sandra Maria Correia
39
Phau, Ian
37
Han, Heesup
31
Filieri, Raffaele
29
Usman, Osly
29
Diamantopoulos, Adamantios
27
Huber, Frank
26
Dwivedi, Yogesh Kumar
25
Ko, Eunju
25
Dawes, John
24
Veloutsou, Cleopatra
24
Romaniuk, Jenni
23
Hollebeek, Linda D.
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Bagozzi, Richard P.
21
Wiedmann, Klaus-Peter
21
Bang, Nguyen
20
Guzman, Francisco
20
Japutra, Arnold
20
Martínez-López, Francisco J.
20
Bauer, Hans H.
19
Paul, Justin
19
Sattler, Henrik
19
Septianto, Felix
19
Sreejesh, S.
19
Gierl, Heribert
18
Gázquez-Abad, Juan Carlos
18
Pelsmacker, Patrick de
18
Eisingerich, Andreas B
17
Ekinci, Yuksel
17
Fetscherin, Marc
17
Fournier, Susan
17
Keller, Kevin Lane
17
Park, Jungkun
17
Vrontis, Demetris
17
Berger, Jonah
16
Bigné Alcañiz, J. Enrique
16
De Chernatony, Leslie
16
Dens, Nathalie
16
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Springer Fachmedien Wiesbaden
19
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
9
IGI Global
7
American Marketing Association
3
Information Resources Management Association
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Friedrich-Schiller-Universität Jena
2
NetLibrary, Inc
2
OECD
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
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Published in...
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Journal of business research : JBR
649
Journal of retailing and consumer services
474
The journal of product & brand management
293
The journal of brand management : an international journal
286
Psychology & marketing
189
International journal of hospitality management
154
International journal of internet marketing and advertising : IJIMA
135
Journal of marketing communications
126
Asia Pacific journal of marketing and logistics
123
European journal of marketing : EJM
109
Journal of international consumer marketing
100
International journal of consumer studies
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Marketing intelligence & planning
94
Cogent business & management
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of promotion management : innovations in planning and applied research
91
International journal of advertising : the review of marketing communications
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of strategic marketing
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of travel and tourism marketing
87
Journal of marketing
86
The journal of consumer marketing
86
Marketing letters : a journal of research in marketing
82
Journal of fashion marketing and management
81
Journal of the Academy of Marketing Science
80
Tourism management : research, policies, practice
79
Journal of global marketing
75
Journal of marketing management : MM
75
Technological forecasting & social change : an international journal
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
International journal of electronic marketing and retailing : IJEMR
67
International marketing review
67
Journal of internet commerce
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
International journal of contemporary hospitality management
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of hospitality marketing & management
63
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Source
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ECONIS (ZBW)
13,983
EconStor
12
OLC EcoSci
3
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1
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1
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
6
Analysis of consumers' response to
brand
community integration and
brand
identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
7
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
8
Brand
tribalism and self-expressive brands : social influences and
brand
outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
9
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Do
brand
relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of
brand
love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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