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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín; Currás-Pérez, Rafael; Sanz … - In: International journal of internet marketing and … 6 (2011) 4, pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Journal of marketing communications 18 (2012) 4, pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
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Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194
Persistent link: https://www.econbiz.de/10003779403
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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Effects of dissatisfaction in tourist services : the role of anger and regret
Sánchez, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1406
Persistent link: https://www.econbiz.de/10009270555
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José; Aldas-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
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How environmental gain messages affect cause involvement, attitude and behavioural intentions : the moderating effects of CSR scepticism and biospheric values
Stadlthanner, Katja Anna; Andreu, Luisa; Font, Xavier; … - In: Corporate communications : an international journal 27 (2022) 4, pp. 781-799
Persistent link: https://www.econbiz.de/10013384946
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Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge; Alvarado-Herrera, Alejandro; … - In: Journal of global marketing 35 (2022) 3, pp. 193-207
Persistent link: https://www.econbiz.de/10013361602