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Switching banks : old bank gone but not forgotten
Lees, Gavin; Garland, Ron; Wright, Malcolm - In: Journal of financial services marketing : JFSM 12 (2007/08) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10003697774
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Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger; Fullerton, Sam; Miller, Steven - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
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Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam; Brooksbank, Roger; Neale, Larry - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
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In-store surveillance technologies : what drives their acceptability among consumers?
Brooksbank, Roger; Scott, Jonathan M.; Fullerton, Sam - In: The international review of retail, distribution and … 32 (2022) 5, pp. 508-531
Persistent link: https://www.econbiz.de/10013411690
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Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media
Taylor, David - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10012289259
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623