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Asia Pacific journal of marketing and logistics
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Switching banks : old bank gone but not forgotten
Lees, Gavin
;
Garland, Ron
;
Wright, Malcolm
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10003697774
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2
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
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3
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
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4
In-store surveillance technologies : what drives their acceptability among consumers?
Brooksbank, Roger
;
Scott, Jonathan M.
;
Fullerton, Sam
- In:
The international review of retail, distribution and …
32
(
2022
)
5
,
pp. 508-531
Persistent link: https://www.econbiz.de/10013411690
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5
Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media
Taylor, David
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012289259
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6
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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