Narrow search
Showing 1 - 10 of 31
Cover Image
Servicescape interior design and consumers' personality impressions
Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-203
Persistent link: https://www.econbiz.de/10009568244
Cover Image
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Cover Image
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Cover Image
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Cover Image
Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Cover Image
Shopping experiences in visually complex environments : a self-regulation account
Orth, Ulrich R.; Wirtz, Jochen; Brunner, Amelia - In: Journal of service management 27 (2016) 2, pp. 194-217
Persistent link: https://www.econbiz.de/10011565147
Cover Image
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Cover Image
Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
Cover Image
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.; Lockshin, Lawrence S.; Spielmann, Nathalie - In: Journal of service research 22 (2019) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Cover Image
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203
Persistent link: https://www.econbiz.de/10011729841