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Konsumentenverhalten
Consumer behaviour
12
Brand image
9
Brand management
9
Markenimage
9
Brand
8
Markenartikel
8
Theorie
8
Theory
8
USA
8
Markenführung
7
Pricing strategy
7
United States
7
Beziehungsmarketing
6
Customer value
6
Kundenwert
6
Preismanagement
6
Relationship marketing
6
Marketing management
5
Marketingmanagement
5
Brand ratings decomposition
4
Market research
4
Marktforschung
4
Bibliometrics
3
Bibliometrie
3
Emotion
3
Finland
3
Finnland
3
Measurement
3
Messung
3
Salespeople
3
Verkaufspersonal
3
Betriebliches Bildungsmanagement
2
Brand communications
2
Brand effects
2
Consumer behavior
2
Consumer psychology
2
Consumer survey data
2
Definition
2
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2
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1
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English
12
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Somervuori, Outi
6
Leone, Robert P.
5
Black, William C.
2
Korhonen, Pekka J.
2
Monroe, Kent B.
2
Raggio, Randle D.
2
Ravaja, Niklas
2
Wallenius, Jyrki
2
Brady, Michael
1
Bragge, Johanna
1
Christodoulopoulou, Angeliki
1
Halme, Merja
1
Köksalan, Murat
1
Lehtimäki, Aku-Ville
1
Lipsanen, Jari
1
Malo, Pekka
1
Pajala, Tommi
1
Raggio, RandleD.
1
Rego, Lopo L.
1
Rikala, Veli-Matti
1
Roberts, John H.
1
Salminen, Mikko
1
Srivastava, Chandra
1
Srivastava, Rajendra Krishan
1
Sunikka, Anne
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The journal of consumer marketing
2
European journal of operational research : EJOR
1
Handbook of research on customer equity in marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of revenue and pricing management
1
The journal of product & brand management
1
Working papers / Helsinki School of Economics
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ECONIS (ZBW)
12
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1
Profiling behavioral pricing research in marketing
Somervuori, Outi
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
Saved in:
2
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
3
Revisiting demand reactions to price changes
Halme, Merja
;
Somervuori, Outi
-
2009
Persistent link: https://www.econbiz.de/10003816574
Saved in:
4
Emotional-motivational responses predicting choices : the role of asymmetrical frontal cortical activity
Ravaja, Niklas
;
Korhonen, Pekka J.
;
Köksalan, Murat
; …
- In:
Journal of economic psychology : research in economic …
52
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011703976
Saved in:
5
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
6
Context matters : the impact of product type, emotional attachment and information overload on choice quality
Korhonen, Pekka J.
;
Malo, Pekka
;
Pajala, Tommi
;
Ravaja, …
- In:
European journal of operational research : EJOR
264
(
2018
)
1
,
pp. 270-279
Persistent link: https://www.econbiz.de/10011801671
Saved in:
7
Promotional messages in multichannel banking : attractive or annoying?
Sunikka, Anne
;
Bragge, Johanna
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003916782
Saved in:
8
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
9
How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
Saved in:
10
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
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