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Konsumentenverhalten
Brand management
87
Markenführung
87
Consumer behaviour
73
Corporate reputation
48
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Brand
21
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
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Online availability
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Undetermined
40
Free
1
Type of publication
All
Article
60
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Konferenzschrift
1
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Language
All
English
73
Author
All
Woodside, Arch G.
40
Melewar, T. C.
34
Bang, Nguyen
13
Foroudi, Pantea
8
Dennis, Charles
7
Hussain, Shahzeb
3
Ismail, Ahmed Rageh
3
Jin, Zhongqi
3
Ko, Eunju
3
McIntyre, Charles
3
Megehee, Carol M.
3
Prentice, Catherine
3
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hemsley-Brown, Jane
2
Martin, Drew
2
Sood, Suresh
2
Sood, Suresh C.
2
Ackfeldt, Anna-Lena
1
Ageeva, Elena
1
Akrout, Houcine
1
Al-Hajla, Ali Homaid
1
Ali, Raza
1
Altinay, Levent
1
Argyriou, Evmorfia
1
Balaji, M. S.
1
Bernal, Pedro Mir
1
Bilotta, Eleonora
1
Brasel, S. Adam
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chaney, Isabella
1
Chaouali, Walid
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Chen, Po-Ju
1
Choudhury, Musfiq Mannan
1
Chung, Miri
1
Coleman, Linda
1
Cozzio, Claudia
1
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Published in...
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Journal of business research : JBR
10
Psychology & marketing
10
Advances in culture, tourism and hospitality research
5
European journal of marketing : EJM
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
Emerald insight
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
Advertising and consumer psychology conferences
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Consumer behavior in tourism and hospitality research
1
European business review
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of advertising research
1
Journal of general management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
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Source
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ECONIS (ZBW)
73
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73
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1
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
4
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
6
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
7
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
8
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
9
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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