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Sports marketing in East Afric...
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Konsumentenverhalten
Professional sports
6,694
Profisport
6,689
Fußball
2,851
Football
2,840
Ostafrika
2,145
Sportmarketing
2,035
Sports marketing
2,019
Sport
1,903
Sports
1,828
East Africa
1,702
Sportorganisation
1,127
Sport organization
1,118
Sportökonomik
978
Sports economics
973
USA
955
Ball game
947
Ballsport
947
United States
935
Consumer behaviour
925
Sportveranstaltung
857
Sport event
839
Sportler
746
Athletes
745
Deutschland
668
Sportpolitik
651
Sport policy
649
Germany
643
Theorie
610
Theory
608
Management
565
Sponsoring
513
Sponsorship
506
Competition
475
Wettbewerb
471
Arbeitsgruppe
467
Team
466
Organisation
440
Organization
436
Europa
421
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Undetermined
472
Free
111
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Article
835
Book / Working Paper
91
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Article in journal
808
Aufsatz in Zeitschrift
808
Aufsatz im Buch
27
Book section
27
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
21
Working Paper
21
Hochschulschrift
10
Thesis
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
3
Sammelwerk
3
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2
Collection of articles written by one author
2
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2
Sammlung
2
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1
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English
913
German
13
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McDonald, Heath
20
Funk, Daniel C.
19
Kunkel, Thilo
18
Dwyer, Brendan
17
Ko, Yong Jae
17
Biscaia, Rui
16
Kim, Yu Kyoum
15
Drayer, Joris
14
Kwak, Dae Hee
13
Schreyer, Dominik
13
Shapiro, Stephen L.
12
Uhrich, Sebastian
12
Greenwell, T. Christopher
11
Byon, Kevin K.
10
Doyle, Jason P.
10
Heere, Bob
10
Humphreys, Brad R.
10
James, Jeffrey D.
10
Torgler, Benno
10
Yoshida, Masayuki
10
Karg, Adam
9
Asada, Akira
8
Breuer, Christoph
8
Katz, Matthew
8
Lee, Joon Sung
8
Paul, Rodney J.
8
Wann, Daniel L.
8
Ballouli, Khalid
7
Bennett, Gregg
7
Jang, Wonseok
7
Koronios, Konstantinos
7
Pedersen, Paul M.
7
Shuv-Ami, Avichai
7
Soebbing, Brian P.
7
Theodorakis, Nicholas D.
7
Weinbach, Andrew P.
7
Ahn, Taesoo
6
Alexandris, Kostas
6
Cho, Heetae
6
Delia, Elizabeth B.
6
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IGI Global
1
NMP-Verlag
1
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Journal of sport management : the official journal of the North American Society of Sport Management
96
Sport marketing quarterly : preferred journal of the Sport Marketing Association
86
International journal of sport management and marketing : IJSMM
82
International journal of sports marketing & sponsorship
77
Sport management review
63
European Sport management quarterly : ESMQ
62
Journal of sports economics
43
Journal of business research : JBR
23
International journal of sport finance
14
Sport, Business and Management : an international journal ; SBM
13
Applied economics letters
10
European journal of marketing : EJM
7
Asia Pacific journal of marketing and logistics
6
Journal of strategic marketing
6
Applied economics
5
Journal of marketing management : MM
5
Services marketing quarterly
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of revenue management : IJRM
4
Journal of behavioral and experimental economics
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Journal of risk and financial management : JRFM
4
The service industries journal
4
Eurasian business review
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
The sports business in the Pacific Rim : economics and policy
3
Working papers / Department of Economics, West Virginia University
3
Applied Marketing Science / Angewandte Marketingforschung
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
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ECONIS (ZBW)
925
OLC EcoSci
1
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1
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
2
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
3
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
4
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
5
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
6
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
7
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
8
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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