//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The state of corporate communi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Spanien
39,753
Spain
29,948
Öffentlichkeitsarbeit
9,896
Public relations
9,369
Professional sports
6,766
Profisport
6,758
Deutschland
4,344
Germany
3,988
Fußball
3,081
Football
3,071
Theorie
2,571
Theory
2,540
USA
2,473
United States
2,338
Italien
2,330
Großbritannien
2,219
Frankreich
2,199
EU-Staaten
2,196
EU countries
2,173
Italy
2,166
Sport
2,119
Sports marketing
2,080
United Kingdom
2,064
Sportmarketing
2,062
Sports
2,025
France
1,973
Sportorganisation
1,835
Sport organization
1,806
Portugal
1,780
Consumer behaviour
1,657
Corporate social responsibility
1,592
Corporate Social Responsibility
1,579
Unternehmenspublizität
1,530
Corporate disclosure
1,529
Schätzung
1,523
Kommunikation
1,470
Estimation
1,435
Communication
1,274
Social Web
1,050
more ...
less ...
Online availability
All
Undetermined
713
Free
244
Type of publication
All
Article
1,368
Book / Working Paper
262
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,283
Aufsatz in Zeitschrift
1,283
Graue Literatur
86
Non-commercial literature
86
Aufsatz im Buch
84
Book section
84
Working Paper
77
Arbeitspapier
71
Hochschulschrift
24
Thesis
20
Conference paper
17
Konferenzbeitrag
17
Collection of articles of several authors
15
Sammelwerk
15
Case study
11
Fallstudie
11
Aufsatzsammlung
9
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
5
Konferenzschrift
5
Market information
5
Marktinformation
5
Amtsdruckschrift
3
Collection of articles written by one author
3
Government document
3
Reprint
3
Sammlung
3
Forschungsbericht
2
Umfrage
2
Amtliche Publikation
1
Mikroform
1
No longer published / No longer aquired
1
Statistik
1
more ...
less ...
Language
All
English
1,556
German
44
Spanish
25
French
6
Author
All
McDonald, Heath
22
Funk, Daniel C.
20
Kunkel, Thilo
19
Dwyer, Brendan
17
Ko, Yong Jae
17
Biscaia, Rui
16
Drayer, Joris
16
Kim, Yu Kyoum
15
Uhrich, Sebastian
14
Heere, Bob
13
Kwak, Dae Hee
13
Schreyer, Dominik
13
Shapiro, Stephen L.
13
Crawford, Ian
12
Doyle, Jason P.
12
Humphreys, Brad R.
12
Greenwell, T. Christopher
11
James, Jeffrey D.
11
Byon, Kevin K.
10
Torgler, Benno
10
Yoshida, Masayuki
10
Karg, Adam
9
Katz, Matthew
9
Labeaga, José M.
9
Pérez Amaral, Teodosio
9
Vermeulen, Frederic
9
Wann, Daniel L.
9
Asada, Akira
8
Breuer, Christoph
8
Delia, Elizabeth B.
8
Garín-Muñoz, Teresa
8
Gázquez-Abad, Juan Carlos
8
Koronios, Konstantinos
8
Lee, Joon Sung
8
Lock, Daniel
8
Paul, Rodney J.
8
Theodorakis, Nicholas D.
8
Ballouli, Khalid
7
Bennett, Gregg
7
Casado, Jose Maria
7
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
European University Institute / Department of Economics
1
Europäische Kommission
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
IGI Global
1
Instituto Nacional del Consumo <Madrid>
1
NMP-Verlag
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
104
Sport marketing quarterly : preferred journal of the Sport Marketing Association
90
International journal of sport management and marketing : IJSMM
85
International journal of sports marketing & sponsorship
78
Sport management review
67
European Sport management quarterly : ESMQ
65
Journal of business research : JBR
45
Journal of sports economics
45
European journal of marketing : EJM
17
International journal of consumer studies
14
International journal of sport finance
14
Journal of retailing and consumer services
14
Sport, Business and Management : an international journal ; SBM
14
International journal of advertising : the review of marketing communications
13
Journal of marketing communications
13
Applied economics letters
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
10
Journal of business ethics : JOBE
10
Journal of promotion management : innovations in planning and applied research
9
Journal of strategic marketing
9
Corporate communications : an international journal
8
Applied economics
7
The journal of brand management : an international journal
7
Corporate social responsibility and environmental management
6
Economic research
6
Journal of marketing management : MM
6
Services marketing quarterly
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
The journal of product & brand management
6
The service industries journal
6
Discussion paper series / IZA
5
Food policy : economics planning and politics of food and agriculture
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
International review on public and non-profit marketing
5
Journal of behavioral and experimental economics
5
Journal of promotion management : JPM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
NBER working paper series
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,624
EconStor
6
OLC EcoSci
1
Showing
1
-
10
of
1,631
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
3
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
5
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
6
The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg
;
Groeppel-Klein, Andrea
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10003977265
Saved in:
7
Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach
Theodorakis, Nicholas D.
;
Dimmock, James
;
Wann, Daniel
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10003989358
Saved in:
8
Rival salience and sport team identification
Luellen, Tara B.
;
Wann, Daniel L.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
Saved in:
9
Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul
;
Rasciute, Simona
- In:
International review of applied economics
25
(
2011
)
3
,
pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
Saved in:
10
The influence of involvement sport and fan identification on fan loyalty : a Australian perspective
Stevens, Shawn
;
Rosenberger, Philip J.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10009550100
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->