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Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia; Papadimitriou, Dimitria; … - In: Sport management cultures, (pp. 89-111). 2014
Persistent link: https://www.econbiz.de/10010365527
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The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen - In: Acta oeconomica : periodical of the Hungarian Academy … 64 (2014), pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
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Price presentation effects on green purchase intentions
Lee Weisstein, Fei; Asgari, Mohammadreza; Siew, Shir-way - In: The journal of product & brand management 23 (2014) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks
Kalejahi, Homa Kavoosi; Noubar, Hossein Bodaghi Khajeh; … - In: International journal of business environment : IJBE 13 (2022) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10013198067
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Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
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Produktzugaben : eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsförderung
Hoffmann, Sascha - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003811987
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Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438982