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An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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The effects of QR delivered content on perceived product value
Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
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Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
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Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele; Acuti, Diletta; Song, Sanga - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599