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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.; Devlin, James; McKechnie, Sally - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Testing the costumers' purchase intention of an artificial sweetener product : do brand image have an effect?
Suhud, Usep; Surianto - In: Inventi impact: retailing & consumer services (2019) 2, pp. 71-81
Persistent link: https://www.econbiz.de/10012287686
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example
Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217
As ethnography branches into the fields of business, marketing research, innovation and design research, anthropologists working outside academic contexts are developing a set of practices that in many ways mirror the work of academic anthropology and in other ways diverge from it. Drawing from...
Persistent link: https://www.econbiz.de/10010247081
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891