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Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Social responsibility and its differential effects on the retailers' portfolio of private label brands
Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313
Persistent link: https://www.econbiz.de/10011298836
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations
Bodur, H. Onur; Gao, Ting; Grohmann, Bianca - In: Journal of business ethics : JOBE 122 (2014) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10010393208
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Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products
Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10011290917
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When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Psychology & marketing 39 (2022) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
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Communicating brand biographies effectively : the role of communication source
Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
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The greenconsumption effect : how using green products improves consumption experience
Tezer, Ali; Bodur, H. Onur - In: Journal of consumer research : JCR ; an … 47 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012234341
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Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro; Grohmann, Bianca; Bodur, H. Onur - In: Psychology & marketing 40 (2023) 4, pp. 643-655
Persistent link: https://www.econbiz.de/10014290788