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Konsumentenverhalten
Social Web
20,207
Social web
20,173
Soziales Netzwerk
16,345
Social network
15,395
Online-Marketing
12,891
Internet marketing
12,669
Personalentwicklung
10,051
Human resource development
7,078
Consumer behaviour
6,937
Unternehmensnetzwerk
4,492
Business network
4,484
Theorie
3,834
Theory
3,738
Deutschland
3,267
Electronic Commerce
3,236
E-commerce
3,034
Germany
2,998
Viral marketing
2,850
Virales Marketing
2,849
Beziehungsmarketing
2,713
Relationship marketing
2,707
Online-Handel
2,605
Online retailing
2,601
Internet
2,285
Markenführung
2,285
Brand management
2,276
Werbewirkung
2,194
Advertising effects
2,184
USA
2,042
United States
1,977
Soziale Beziehungen
1,935
Netzwerk
1,919
Network
1,916
Social relations
1,906
Personalmanagement
1,878
Werbung
1,870
Human Resource Management
1,862
Advertising
1,859
Digitalisierung
1,808
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Online availability
All
Undetermined
3,861
Free
1,225
Type of publication
All
Article
5,754
Book / Working Paper
1,187
Type of publication (narrower categories)
All
Article in journal
5,371
Aufsatz in Zeitschrift
5,371
Aufsatz im Buch
378
Book section
378
Graue Literatur
195
Non-commercial literature
195
Working Paper
153
Arbeitspapier
151
Hochschulschrift
103
Collection of articles of several authors
67
Sammelwerk
67
Aufsatzsammlung
60
Conference paper
58
Konferenzbeitrag
58
Thesis
47
Konferenzschrift
38
Collection of articles written by one author
14
Sammlung
14
Case study
13
Fallstudie
13
Conference proceedings
10
Amtsdruckschrift
6
Government document
6
Guidebook
6
Lehrbuch
6
Ratgeber
6
Handbook
3
Handbuch
3
Textbook
3
Festschrift
2
Reprint
2
Aufgabensammlung
1
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Statistics
1
Statistik
1
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Language
All
English
6,765
German
179
Polish
2
Czech
1
Author
All
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Ghose, Anindya
17
Flavián Blanco, Carlos
16
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
15
Hollebeek, Linda D.
14
Ko, Eunju
14
Law, Chun Hung Roberts
14
Usman, Osly
14
Rita, Paulo
13
Casaló, Luis V.
12
Stephen, Andrew T.
12
Akram, Umair
11
Gázquez-Abad, Juan Carlos
11
Pauwels, Koen
11
Ruyter, Ko de
11
Seo, Yuri
11
Bigné Alcañiz, J. Enrique
10
Ranfagni, Silvia
10
Urban, Glen L.
10
Dennis, Charles
9
Dens, Nathalie
9
Füller, Johann
9
Grewal, Dhruv
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Jerath, Kinshuk
9
Malthouse, Edward C.
9
Mohd Suki, Norazah
9
Pavlou, Paul A.
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Ruiz Mafe, Carla
9
Van Den Bulte, Christophe
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Wilbur, Kenneth C.
9
Wu, Luorong
9
Ahuja, Vandana
8
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Institution
All
Springer Fachmedien Wiesbaden
16
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
IGI Global
6
National Bureau of Economic Research
6
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
RWTH Aachen
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Published in...
All
Journal of business research : JBR
309
Journal of retailing and consumer services
247
International journal of internet marketing and advertising : IJIMA
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of marketing communications
88
International journal of advertising : the review of marketing communications
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
71
Technological forecasting & social change : an international journal
68
The journal of product & brand management
66
International journal of electronic marketing and retailing : IJEMR
65
Journal of promotion management : innovations in planning and applied research
64
International journal of hospitality management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Psychology & marketing
54
International journal of consumer studies
52
Electronic commerce research
50
Journal of electronic commerce research : JECR
49
Cogent business & management
48
Information systems research : ISR
47
Management science : journal of the Institute for Operations Research and the Management Sciences
45
The journal of brand management : an international journal
45
Journal of management information systems : JMIS
44
Journal of marketing
43
Journal of advertising research
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
International journal of technology marketing : IJTMkt
41
Journal of marketing management : MM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
International journal of advertising : the quarterly review of marketing communications
37
International journal of contemporary hospitality management
35
Young consumers : insight and ideas for responsible marketers
35
International journal of electronic commerce : IJEC
34
Journal of travel and tourism marketing
34
Journal of hospitality marketing & management
33
International journal of business information systems : IJBIS
32
Journal of international consumer marketing
32
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Source
All
ECONIS (ZBW)
6,937
EconStor
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
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1
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
3
Reference group influence on user connections with social networking sites : a study of
Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
4
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
5
The impact of
Facebook
presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
6
Perception of Indian consumers towards social media advertisements in
Facebook
,
LinkedIn
, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
7
User disposition and attitude towards advertisements placed in
Facebook
,
LinkedIn
,
Twitter
and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
8
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
9
Privacy concerns of social networking websites in the age of mobile marketing : a study of users' perceptions and their segmentation
Orzan, Mihai
;
Veghes, Calin
;
Acatrinei, Carmen
; …
- In:
Journal of international business and economics : JIBE
16
(
2016
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10011459235
Saved in:
10
Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong
;
Pathak, Praveen
;
Cheng, Kenneth
- In:
Decision sciences : DS
46
(
2015
)
1
,
pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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