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A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek - In: Journal of retailing and consumer services 24 (2015), pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi - In: Journal of media business studies 19 (2022) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
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Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
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Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713