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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
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Tradeoffs in the dark : the effect of experience on extrapolated consumer preferences
Huang, Yanliu; Meyer, Robert J. - 2009
Persistent link: https://www.econbiz.de/10003842052
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The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei; Huang, Yanliu; Simonson, Itamar - In: Journal of marketing 78 (2014) 6, pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
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A penny saved is a penny earned : how money-view and self-view jointly influence consumer financial behaviour
Kim, Min Jung; Huang, Yanliu; Chen, Haipeng - In: International journal of consumer studies 46 (2022) 2, pp. 449-458
Persistent link: https://www.econbiz.de/10013162266
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Feeling rewarded and entitled to be served : understanding the influence of self- versus regular checkout on customer loyalty
Nusrat, Farhana; Huang, Yanliu - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534518
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Inferring quality from price : the effect of stereotype threat on price-quality judgments
Song, Lei; Suri, Rajneesh; Huang, Yanliu - In: European journal of marketing 57 (2023) 5, pp. 1442-1466
Persistent link: https://www.econbiz.de/10014252302
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The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
Yin, Wenyan; Nusrat, Farhana; Huang, Yanliu - In: Health marketing quarterly 40 (2023) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10014333888