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Konsumentenverhalten
Website
3,068
Social Web
1,460
Social web
1,459
Online-Marketing
1,376
Internet marketing
1,364
Consumer behaviour
1,239
Facebook
969
Electronic Commerce
929
E-commerce
896
Twitter
821
Online retailing
712
Online-Handel
712
Emergency management
693
Katastrophenschutz
692
Disaster
506
Katastrophe
503
Internet
496
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428
Relationship marketing
427
Customer satisfaction
344
Kundenzufriedenheit
342
Social media
318
Dienstleistungsqualität
310
Service quality
310
Humanitarian aid
298
Humanitäre Hilfe
298
social media
289
Viral marketing
274
Virales Marketing
274
Brand management
266
Markenführung
260
USA
240
United States
238
Soziales Netzwerk
230
Risikomanagement
226
Deutschland
223
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219
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219
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217
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Article
1,091
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139
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1,027
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1,027
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53
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53
Graue Literatur
25
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25
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22
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22
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15
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10
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10
Thesis
9
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2
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2
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2
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1,216
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13
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1
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Urban, Glen L.
8
Hauser, John R.
7
Laroche, Michel
7
Lennon, Sharron J.
7
Liberali, Guilherme
7
Usman, Osly
7
Akram, Umair
6
Bilgihan, Anil
6
Civelek, Mustafa Emre
6
Mazaheri, Ebrahim
6
Rita, Paulo
6
Barrio-García, Salvador del
5
Bartikowski, Boris
5
Cyr, Dianne J.
5
Jeong, Miyoung
5
Loginova, Oksana
5
Lowry, Paul Benjamin
5
Nusair, Khaldoon
5
Pedersen, Paul M.
5
Richard, Marie-Odile
5
Salgueiro, Maria de Fátima
5
Wiese, Melanie
5
Annamalai, Balamurugan
4
Ballantine, Paul W.
4
Braun, Michael
4
Carlson, Jamie
4
Donthu, Naveen
4
Gudigantala, Naveen
4
Ha, Young
4
Head, Milena
4
Kim, Minjeong
4
Law, Chun Hung Roberts
4
Law, Rob
4
O'Cass, Aron
4
Okumus, Fevzi
4
Parsad, Chandan
4
Pereira, Hélia Gonçalves
4
Prashar, Sanjeev
4
Shobeiri, Saeed
4
Singh, Nitish
4
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RWTH Aachen
2
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1
IGI Global
1
Svenska Handelshögskolan <Helsinki>
1
Verlag Dr. Kovač
1
World Bank
1
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Journal of retailing and consumer services
52
Journal of business research : JBR
33
International journal of internet marketing and advertising : IJIMA
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of internet commerce
23
International journal of business information systems : IJBIS
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of hospitality management
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of electronic commerce : IJEC
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of marketing communications
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
International journal of retail & distribution management
12
Journal of fashion marketing and management
12
Journal of hospitality marketing & management
12
Electronic commerce research
11
Journal of international consumer marketing
10
The service industries journal
10
Tourism management : research, policies, practice
10
Young consumers : insight and ideas for responsible marketers
10
Journal of travel and tourism marketing
9
Psychology & marketing
9
The journal of product & brand management
9
Information systems research : ISR
8
International journal of contemporary hospitality management
8
International journal of technology marketing : IJTMkt
7
Journal of management information systems : JMIS
7
Management information systems : mis quarterly
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
Journal of electronic commerce research : JECR
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
Electronic commerce research and applications
5
International journal of advertising : the quarterly review of marketing communications
5
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ECONIS (ZBW)
1,230
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1
Perception of Indian consumers towards social media advertisements in
Facebook
, LinkedIn, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
User disposition and attitude towards advertisements placed in
Facebook
, LinkedIn,
Twitter
and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
6
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
7
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
8
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
9
EWOM effects on hotel booking intentions, attitudes, trust, and
website
perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
10
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von
Facebook
-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
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