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Konsumentenverhalten
Viral marketing
4,854
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4,852
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4,130
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4,092
Consumer behaviour
2,928
Social Web
2,245
Social web
2,245
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1,759
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979
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901
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742
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742
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689
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548
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530
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500
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497
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Filieri, Raffaele
15
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12
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Law, Chun Hung Roberts
9
Mattila, Anna S.
9
Packard, Grant
9
De Angelis, Matteo
8
Dwivedi, Yogesh Kumar
8
Jayawardhena, Chanaka
8
Kim, Jong Min
8
Usman, Osly
8
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8
Akram, Umair
7
Bilgihan, Anil
7
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7
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7
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7
Karjaluoto, Heikki
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Ranaweera, Chatura
7
Verma, Sanjeev
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Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
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Duan, Wenjing
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Hanks, Lydia
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Hennig-Thurau, Thorsten
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Holmqvist, Jonas
6
Li, Hengyun
6
Liu, Hongfei
6
Romaniuk, Jenni
6
Wallace, Elaine
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Benkenstein, Martin
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Bond, Samuel D.
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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OECD
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
140
Journal of retailing and consumer services
109
International journal of hospitality management
79
International journal of internet marketing and advertising : IJIMA
45
Psychology & marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Tourism management : research, policies, practice
34
Journal of hospitality marketing & management
33
The journal of services marketing
32
International journal of contemporary hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of marketing
28
Journal of travel and tourism marketing
28
Cogent business & management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Electronic commerce research
26
International journal of electronic marketing and retailing : IJEMR
26
The journal of product & brand management
26
Information systems research : ISR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
European journal of marketing : EJM
23
Journal of internet commerce
23
Journal of management information systems : JMIS
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of consumer studies
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of electronic commerce research : JECR
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
20
Journal of the Academy of Marketing Science
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of international consumer marketing
19
Journal of promotion management : innovations in planning and applied research
19
International journal of advertising : the review of marketing communications
18
International journal of technology marketing : IJTMkt
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of marketing research : JMR
16
Journal of strategic marketing
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ECONIS (ZBW)
2,913
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1
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date (newest first)
date (oldest first)
1
Examining the relationship between
language
divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
2
The impact of
language
style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
3
Global reconstruction of
language
models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
4
Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
Saved in:
5
Service encounter value and online engagement behaviors
Zhang, Tingting
;
Zhang, Pei
;
Lu, Lu
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241352
Saved in:
6
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
7
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
Saved in:
8
How
language
shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
9
Beyond sentiment : the value and measurement of consumer certainty in
language
Rocklage, Matthew D.
;
He, Sharlene
;
Rucker, Derek D.
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
Saved in:
10
Language
and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
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