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Konsumentenverhalten
Consumer marketing
230
Consumer behaviour
102
Marketing strategy
30
Advertising
20
Brands
20
Internet
19
Market segmentation
14
Marketing management
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Article
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Azad, Shahram
1
Barragán Codina, José Nicolás
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Bytyçi, Shaip
1
Chaudhuri, Himadri Roy
1
Cheung, Fung Yi Millissa
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Chu, Yun
1
Deb, Madhurima
1
Dwivedi, Yogesh Kumar
1
Dávila-Aguirre, Mario César
1
Gamble, Jordan
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Gardiner, Sarah
1
Gierszewska, Grażyna
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Gilmore, Audrey
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1
Guerra Rodríguez, Pablo
1
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1
Hemmati, Hamed
1
Herbes, Carsten
1
Izvercian, Monica
1
Jham, Subhash
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Kaushik, Geetanjali
1
King, Ceridwyn
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Klann, Björn-Ole
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Kuah, Adrian T. H.
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Levy, Marian
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Lowe, Ben
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Ma, Jianyu
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McEntee, Wendy Barnes
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Meyerding, Stephan G. H.
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Murtiasih, Sri
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Rana, Nripendra P.
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Seran, Sabina
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Simintiras, Antonis C.
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Marketing intelligence & planning
5
European journal of marketing : EJM
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Management decision : MD
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Acta Universitatis Danubius / Oeconomica
1
Expert journal of marketing
1
Foundations of Management : the journal of Warsaw University of Technology
1
International journal of business
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
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ECONIS (ZBW)
17
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1
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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2
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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3
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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4
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
5
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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6
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
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7
Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina
;
Izvercian, Monica
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
Saved in:
8
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
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9
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
10
Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram
;
Hemmati, Hamed
- In:
Acta Universitatis Danubius / Oeconomica
9
(
2013
)
3
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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