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Konsumentenverhalten
Beziehungsmarketing
17
Complaint management
17
Customer satisfaction
17
Kundenzufriedenheit
17
Relationship marketing
17
Beschwerdemanagement
16
Dienstleistungsqualität
14
Service quality
14
Consumer behaviour
12
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Social Web
8
Social web
8
Supplier relationship management
8
service recovery
6
Brand management
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Service recovery
5
Social media
5
USA
5
United States
5
Customer revenge
4
Firm performance
4
Salespeople
4
Service failure
4
Unternehmenserfolg
4
Verkaufspersonal
4
Brand extension
3
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Crisis management
3
Customer service
3
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English
12
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Grégoire, Yany
8
Mariadoss, Babu John
5
Echambadi, Raj
2
Legoux, Renaud
2
Reynolds, Dennis
2
Tripp, Thomas M.
2
Bindroo, Vishal
1
Béal, Mathieu
1
Carrillat, François A.
1
Chennamaneni, Pavan Rao
1
Fisher, Robert J.
1
Ghadami, Fateme
1
Johnson, Jean L.
1
Joireman, Jeffrey
1
Laporte, Sandra
1
Larocque, Denis
1
Mao, Huifang
1
Mattila, Anna S.
1
Murray, Kyle B.
1
Nepomuceno, Marcelo Vinhal
1
Nu, Su
1
Radanielina-Hita, Marie-Louise
1
Radighieri, Jeffrey P.
1
Rohani, Mina
1
Rotman, Jeffrey D.
1
Sarangee, Kumar R.
1
Su, Na
1
Sénécal, Sylvain
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Marketing letters : a journal of research in marketing
2
Consumer perception of product risks and benefits
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of hospitality management
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality and tourism insights
1
Journal of interactive marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
12
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1
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
Saved in:
3
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
4
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
5
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
6
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
7
The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.
;
Grégoire, Yany
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 277-289
Persistent link: https://www.econbiz.de/10009259711
Saved in:
8
Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal
;
Rohani, Mina
;
Grégoire, Yany
- In:
Consumer perception of product risks and benefits
,
(pp. 345-364)
.
2017
Persistent link: https://www.econbiz.de/10011653730
Saved in:
9
How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
Saved in:
10
What do online complainers want? : an examination of the justice motivations and the moral implications of vigilante and reparation schemas
Grégoire, Yany
;
Legoux, Renaud
;
Tripp, Thomas M.
; …
- In:
Journal of business ethics : JOBE
160
(
2019
)
1
,
pp. 167-188
Persistent link: https://www.econbiz.de/10012121284
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