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A political economy of reorientation new theory and policy for the recovery
Tuinen, Henk K. van - In: Central European review of economics and management : CEREM 5 (2021) 2, pp. 7-53
-time systematic commercial manipulation of their preferences, the theory focuses on new concepts of endogenous preferences and on the … process of preference manipulation and its direct and indirect effects on the culture of Western societies. Applying this … defined. First conclusion: without removing the commercial bias in preference manipulation no real reorientation is plausible …
Persistent link: https://www.econbiz.de/10013198455
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Der Kurzschluß der Marktwirtschaft : Instrumentalisierung und Emanzipation des Konsumenten
Steiner, Helmut - 1999
Persistent link: https://www.econbiz.de/10000679767
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Consideration sets and competitive marketing
Eliaz, Kfir; Spiegler, Ran - 2009
Persistent link: https://www.econbiz.de/10003886125
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'Hidden persuaders' : defaults and consumer welfare
Smith, N. Craig (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003470311
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Neuromarketing und die Illusion von freier individueller Wahlentscheidung
Hildt, Elisabeth - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 317-325). 2010
Persistent link: https://www.econbiz.de/10003992390
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Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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Consideration sets and competitive marketing
Eliaz, Kfir; Spiegler, Ran - In: The review of economic studies 78 (2011) 1, pp. 235-262
Persistent link: https://www.econbiz.de/10009162033
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Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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Activism research : designing transformative lab and field studies
Wansink, Brian - In: Transformative consumer research for personal and …, (pp. 67-88). 2012
Persistent link: https://www.econbiz.de/10009259664