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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Electronic commerce research 17 (2017) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
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Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan; Fan, Shih-Heng - In: International journal of retail & distribution management 45 (2017) 3, pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
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Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: International journal of bank marketing 41 (2023) 3, pp. 663-694
Persistent link: https://www.econbiz.de/10014267112
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.; Thongpapanl, Narongsak - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
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Developing an online shopping value framework for consumers of non-store fashion brands
Dlodlo, Nobukhosi - In: International business and economics research journal 13 (2014) 6, pp. 1359-1373
Persistent link: https://www.econbiz.de/10011279824
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Egyptian consumers' perception of social media as health information source
Adel, Riham - In: Journal of management research 7 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011302986
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447