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Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Shamhuyenhanzva, Roy Malon; Van Tonder, Estelle; … - In: The international review of retail, distribution and … 26 (2016) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10011594197
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The impact of corporate social responsibility activities on the consumer purchasing situation
Fagerstrøm, Asle; Stratton, Jeanine P.; Foxall, Gordon R. - In: Journal of organizational behavior management 35 (2015) 3/4, pp. 184-205
Persistent link: https://www.econbiz.de/10011415877
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How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10011342782
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How to increase brand exposure and consumer loyalty through cause marketing
Kobal, Natasa - In: Journal of academic research in economics 6 (2014) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Micro-level interactions in business-nonprofit partnerships
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: Business & society 53 (2014) 4, pp. 517-550
Persistent link: https://www.econbiz.de/10010383884
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The effects of corporate ability and corporate social responsibility on winning customer support : an integrative examination of the roles of satisfaction, trust and identification
Xie, Yi - In: Global economic review 43 (2014) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10010339714