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Konsumentenverhalten
Italy
15
Consumer behaviour
12
Italien
12
Service quality
9
Dienstleistungsqualität
8
Quality management
8
Qualitätsmanagement
8
Relationship marketing
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Partial least squares
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Cassia, Fabio
7
Cobelli, Nicola
4
Ugolini, Marta
3
Magno, Francesca
2
Nicolini, Valentina
2
Ugolini, Marta Maria
2
Vigolo, Vania
2
White, Lesley
2
Bellotto, Massimo
1
Colamatteo, Annarita
1
Confente, Ilenia
1
Gill, Liz
1
Gligor, David M.
1
Helkkula, Anu
1
Klinner, Christiane
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
The TQM journal : the international review of organizational improvement
2
The journal of business & industrial marketing
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
International journal of contemporary hospitality management
1
Journal of fashion marketing and management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
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1
How do customers and pharmacists experience generic substitution?
Gill, Liz
;
Helkkula, Anu
;
Cobelli, Nicola
;
White, Lesley
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10008778653
Saved in:
2
Service branding : is it a matter of gender?
Ugolini, Marta Maria
;
Cassia, Fabio
;
Vigolo, Vania
- In:
The TQM journal : the international review of …
26
(
2014
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10010252105
Saved in:
3
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
4
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
5
Improving the uptake of the Australian Home Medicines Review (AHMR) through patient segmentation
White, Lesley
;
Klinner, Christiane
;
Cobelli, Nicola
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009355319
Saved in:
6
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
7
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
8
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
9
Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?
Magno, Francesca
;
Cassia, Fabio
;
Ugolini, Marta
- In:
Australian journal of management
42
(
2017
)
1
,
pp. 161-174
Persistent link: https://www.econbiz.de/10011774116
Saved in:
10
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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