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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
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Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark; Aitken, Robert - In: Journal of historical research in marketing 7 (2015) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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When good brands do bad
Aaker, Jennifer (contributor); Fournier, Susan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003747746
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When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2003
Persistent link: https://www.econbiz.de/10001764888
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
Rajagopal, Dr - 2008
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on … are woven around the issues concerning brand strength, brand identity and cognitive relationship between the consumer … personality attributes and brand perceptions. Human personality traits that affect the brand performance are critically examined …
Persistent link: https://www.econbiz.de/10014212450
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When Good Brands Do Bad : Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength
Fournier, Susan; Brasel, Adam; Aaker, Jennifer - 2002
formed between consumers and an on-line photography brand. Brand personality systematically impacted relationship strength … relationship contracts formed at the hands of different brand personalities …
Persistent link: https://www.econbiz.de/10014106031