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Konsumentenverhalten
Innovationsmanagement
37,461
Innovation management
34,523
Relationship marketing
26,477
Beziehungsmarketing
25,802
Innovation
20,885
Consumer behaviour
9,417
Customer satisfaction
5,558
Kundenzufriedenheit
5,517
Theorie
5,182
Theory
5,146
Deutschland
4,856
Germany
4,645
Service quality
4,067
Dienstleistungsqualität
4,056
Produktentwicklung
3,961
New product development
3,640
Technischer Fortschritt
3,308
Unternehmenserfolg
3,199
Technological change
3,186
KMU
3,171
SME
3,165
Firm performance
3,139
Wissensmanagement
2,981
Knowledge management
2,879
Strategisches Management
2,844
Lieferantenmanagement
2,835
Supplier relationship management
2,832
Brand management
2,745
Markenführung
2,742
Social Web
2,658
Social web
2,656
Strategic management
2,554
USA
2,537
United States
2,472
Wissenstransfer
2,447
Knowledge transfer
2,432
Marketingmanagement
2,385
Marketing management
2,367
Kundenintegration
2,251
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Online availability
All
Undetermined
4,831
Free
1,548
Type of publication
All
Article
7,819
Book / Working Paper
1,561
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,319
Aufsatz in Zeitschrift
7,319
Aufsatz im Buch
443
Book section
443
Hochschulschrift
262
Graue Literatur
205
Non-commercial literature
205
Thesis
202
Working Paper
140
Arbeitspapier
136
Collection of articles of several authors
86
Sammelwerk
86
Conference paper
81
Konferenzbeitrag
81
Aufsatzsammlung
69
Case study
23
Fallstudie
23
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
17
Lehrbuch
15
Handbook
13
Handbuch
13
Collection of articles written by one author
12
Sammlung
12
Textbook
12
Conference proceedings
11
Reprint
10
Ratgeber
9
Guidebook
8
Glossar enthalten
7
Glossary included
7
Festschrift
4
Forschungsbericht
3
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Systematic review
2
Übersichtsarbeit
2
Bericht
1
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English
8,900
German
483
French
2
Czech
1
Italian
1
Dutch
1
Polish
1
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Author
All
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Gil Saura, Irene
16
Grewal, Dhruv
16
Herrmann, Andreas
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gustafsson, Anders
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Das, Gopal
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bauer, Hans H.
13
Bilgihan, Anil
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Roy, Sanjit
13
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Institution
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
4
Springer-Verlag GmbH
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Kanada / Department of Industry, Trade and Commerce
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Published in...
All
Journal of retailing and consumer services
484
Journal of business research : JBR
375
International journal of hospitality management
182
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
83
Psychology & marketing
77
Cogent business & management
75
Journal of hospitality marketing & management
73
Journal of retailing
72
Asia Pacific journal of marketing and logistics
70
Journal of travel and tourism marketing
70
International journal of contemporary hospitality management
69
Journal of strategic marketing
69
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
59
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of marketing
55
Tourism management : research, policies, practice
53
European journal of marketing : EJM
51
Services marketing quarterly
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
International journal of electronic marketing and retailing : IJEMR
48
International journal of internet marketing and advertising : IJIMA
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
45
Technological forecasting & social change : an international journal
44
International journal of retail and distribution management
43
Service business
41
The international journal of bank marketing : IJBM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
International journal of electronic customer relationship management : IJECRM
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
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Source
All
ECONIS (ZBW)
9,373
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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9,383
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1
Innovate by anticipating customer needs
Seidenberg, Ivan
- In:
Sparking innovation
,
(pp. 12-16)
.
2008
Persistent link: https://www.econbiz.de/10003758896
Saved in:
2
Managing customers' adoption barriers
Heß, Silke Claudia
-
2009
Persistent link: https://www.econbiz.de/10003859478
Saved in:
3
Kundenbindung durch Innovation
Trommsdorff, Volker
;
Lange, Manfred
- In:
Strategien zur Schaffung und Erhaltung von …
,
(pp. 23-46)
.
1998
Persistent link: https://www.econbiz.de/10003849694
Saved in:
4
Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan
- In:
Product research : the art and science behind …
,
(pp. 199-209)
.
2009
Persistent link: https://www.econbiz.de/10003977227
Saved in:
5
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
6
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
7
Understanding customer needs
Griffin, Abbie
- In:
Encyclopedia of technology and innovation management
,
(pp. 231-232)
.
2010
Persistent link: https://www.econbiz.de/10003945792
Saved in:
8
Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun
;
Han, JinYoung
;
Suh, Yongmoo
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
Saved in:
9
Developing what customers really need : involving customers in innovations
Weber, Marcel E. A.
;
Weggeman, Mathieu C. D. P.
;
Aken, …
- In:
International journal of innovation and technology …
9
(
2012
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009668305
Saved in:
10
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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