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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Santos, Ana Luísa; Casais, Beatriz - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 110-131
Persistent link: https://www.econbiz.de/10012027573
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Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658
Persistent link: https://www.econbiz.de/10012182096
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The role of business ethics and corporate social responsibility on brand attitude among consumers in Pakistan
Us Saba, Noor; Shah, Syed Afzal Moshadi; Hafeez, Shakir; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 524-554
Persistent link: https://www.econbiz.de/10013477780
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Applying consumer-based brand equity in private universities branding : an empirical study
Ali, AlaaEldin Abbass; Bazzi, Ayman Mahmoud - In: International journal of business innovation and … 32 (2023) 4, pp. 497-524
Persistent link: https://www.econbiz.de/10014442286
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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
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If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin; Scheinbaum, Angeline Close - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
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Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013198346