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Konsumentenverhalten
Marketing management
30
Marketingmanagement
29
Marketing
26
Consumer behaviour
21
Brand management
18
Public relations
18
Advertising
17
Markenführung
17
Communication
15
Kommunikation
13
Marketing communications
12
Corporate reputation
11
Firmenimage
11
Öffentlichkeitsarbeit
11
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10
Communications
9
Corporate culture
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Markenimage
9
United Kingdom
9
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Relationship marketing
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Theorie
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Theory
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7
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7
Reputation
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United States
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6
Luxury goods
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Luxusgüter
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Marketing strategy
6
Marketingtheorie
6
Social Web
6
Social web
6
Beziehungsmarketing
5
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English
18
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Kitchen, Philip J.
16
McColl, Rod
3
Norbani Che Ha
3
Truong, Yann
3
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Sharifah Faridah Syed Alwi
2
Alhudaithy, Abdullatif I.
1
Dinnie, Keith
1
Emrouznejad, Ali
1
Fon Sim Ong
1
Ganesh B. E.
1
Garg, Akanksha
1
Gholami, Roya
1
Grimes, Anthony
1
Gupta, Suraksha
1
Izzal Asnira Zolkepli
1
Jain, Varsha
1
Jang, Seongsoo
1
Jin, Zhongqi
1
Kamarulzaman, Yusniza
1
Kerr, Gayle
1
Kim, Jinwon
1
Kitchen, Philip James
1
Liu, Wen-ling
1
Martin, Roy
1
McColl, Rod S.
1
Melewar, T. C.
1
Mohd-Any, Amrul Asraf
1
Moskovos, Argyris
1
Nishant, Rohit
1
Noor Akma Mohd Salleh
1
Pals, Heather
1
Pathak-Shelat, Manisha
1
Pei Yee Lim
1
Schultz, Don E.
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Shih Shiuan Chew
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Journal of business research : JBR
3
European journal of marketing : EJM
2
EuroMed journal of business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of financial services marketing : JFSM
1
Journal of global information management
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
18
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1
Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.
;
Kitchen, Philip J.
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
Saved in:
2
Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling
;
Kitchen, Philip J.
;
Moskovos, Argyris
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
Saved in:
3
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
4
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
5
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
6
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
7
Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong
;
Kitchen, Philip J.
;
Shih Shiuan Chew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
Saved in:
8
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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