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The impact of CRM components system on customer retention in the telecom industry : a case of Y-Telecom in Yemen
Alhakimi, Wail; Ghaleb, Abdulsalam - In: Middle East journal of management : MEJM 6 (2019) 4, pp. 378-409
Persistent link: https://www.econbiz.de/10012111773
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich; Fridgen, Michael; Volkert, Stefan - 2003
Persistent link: https://www.econbiz.de/10001793686
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Identifying and clustering of target customers of green products
Wang, Miao-ling - In: Web-based green products life cycle management systems …, (pp. 182-207). 2009
Persistent link: https://www.econbiz.de/10003799263
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Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens
Ahlemeyer-Stubbe, Andrea - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 217-229). 2011
Persistent link: https://www.econbiz.de/10009010222
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business
Sathi, Arvind - 2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take...
Persistent link: https://www.econbiz.de/10013523119