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Brand magnification : when brands help people reconstruct their lives

Fuschillo, Gregorio; Cayla, Julien; Cova, Bernard - In: European journal of marketing 56 (2022) 3, pp. 768-798

Persistent link: https://www.econbiz.de/10013173447

Product quality vs service quality in the mobile industry : is there a dominant driver of customer intention to switch providers?

Peng, Xianghui; Scott, Rebecca; Prybutok, Victor; … - In: Operations management research : OMR ; advancing … 7 (2014) 3/4, pp. 63-76

Persistent link: https://www.econbiz.de/10010439715

Researching multisensory experiences through an artist's eye

Scott, Rebecca; Bradford, Tonya Williams - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1651-1671

Persistent link: https://www.econbiz.de/10014234129

Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research

Peñaloza, Lisa; Cayla, Julien - In: Handbook of qualitative research methods in marketing, (pp. 279-290). 2006

Persistent link: https://www.econbiz.de/10003445854

Consumer fetish : commercial ethnography and the sovereign consumer

Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386

Persistent link: https://www.econbiz.de/10011344148

Navigating contradictory logics in the field of luxury retailing

Welté, Jean-Baptiste; Cayla, Julien; Fischer, Eileen - In: Journal of retailing 98 (2022) 3, pp. 510-526

Persistent link: https://www.econbiz.de/10013426743

Consumer sovereignty and the ethics of recognition

Bhatnagar, Kushagra; Cayla, Julien; Dion, Delphine; … - In: Journal of business ethics : JBE 192 (2024) 1, pp. 1-19

The rising prominence of consumer sovereignty, wherein businesses prioritize customers as kings, presents complex ethical dilemmas. This paper delves into the ethical implications of consumer sovereignty by examining the lack of recognition to which service workers are subjected in their...

Persistent link: https://www.econbiz.de/10014637276

Working consumers : the next step in marketing theory?

Cova, Bernard; Dalli, Daniele - In: Marketing theory 9 (2009) 3, pp. 315-339

Persistent link: https://www.econbiz.de/10003890743

La vie sociale des marques

Cova, Bernard - 2017

Persistent link: https://www.econbiz.de/10011779938

Tribal entrepreneurship : "consumer made" and creative coummunities as market makers

Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008

Persistent link: https://www.econbiz.de/10003732371