Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer segmentation based on...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
30
Customer satisfaction
29
Kundenzufriedenheit
27
Brand image
26
Spain
26
Einzelhandel
25
Retail trade
25
Brand management
24
Markenführung
24
Markenimage
23
Spanien
23
Service quality
19
Dienstleistungsqualität
18
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Information technology
14
Informationstechnik
13
Innovation
12
Satisfaction
11
Betriebliche Wertschöpfung
10
Brand equity
10
Value creation
10
Croatia
9
Customer value
9
Kundenwert
9
Loyalty
9
Retailing
8
Sustainability
7
Viral marketing
7
Virales Marketing
7
Marketing management
6
Marketingmanagement
6
Nachhaltige Entwicklung
6
Relationship benefits
6
Sustainable development
6
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
1
Book section
1
Language
All
English
30
Author
All
Gil Saura, Irene
22
Michel, Géraldine
8
Šerić, Maja
7
Berenguer Contrí, Gloria
5
Moliner-Velázquez, Beatriz
4
Ruiz-Molina, Maria-Eugenia
3
Eroglu, Sevgin
2
Fuentes-Blasco, Maria
2
Fuentes-Blasco, María
2
Marín, Antonio
2
Merk, Michaela
2
Mikulić, Josip
2
Moliner Velázquez, Beatriz
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María Eugenia
2
Ruiz-Molina, María-Eugenia
2
Arteaga, Francisco
1
Del Chiappa, Giacomo
1
Donthu, Naveen
1
Espersen, Peter
1
Fleck, Nathalie
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
González-Mansilla, Óscar
1
Hemetsberger, Andrea
1
Hubert, Benoit
1
Moise, Mihaela Simona
1
Peña-García, Nathalie
1
Rodríguez-Orejuela, Augusto
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Serra-Cantallops, Antoni
1
Servera Francés, David
1
Sánchez-González, Irene
1
Torelli, Carlos J.
1
Volpert, Johanna
1
Wallpach, Sylvia von
1
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
International journal of hospitality management
2
International journal of retail and distribution management
2
The journal of brand management : an international journal
2
International journal of retail & distribution management
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
2
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
3
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
4
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
5
Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene
;
Ruiz-Molina, Maria-Eugenia
;
Marín, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097
Saved in:
6
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
9
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
10
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
