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Constraints and motivators : a new model to explain sport consumer behavior
Kim, Yu Kyoum; Trail, Galen - In: Journal of sport management : the official journal of … 24 (2010) 2, pp. 190-210
Persistent link: https://www.econbiz.de/10003976933
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 576-592
Persistent link: https://www.econbiz.de/10009425052
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Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee; Mahony, Daniel F.; Kim, Yu Kyoum; Kim, … - In: Sport management review 18 (2015) 3, pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
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Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum; Ko, Yong Jae; James, Jeffery - In: The journal of business & industrial marketing 26 (2011) 8, pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801