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The utility of an information processing approach for behavioral price research

Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134

Persistent link: https://www.econbiz.de/10010187206

Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed

Saluja, Geetanjali; Adaval, Rashmi; Wyer, Robert S. - In: Organizational behavior and human decision processes : … 143 (2017), pp. 23-38

Persistent link: https://www.econbiz.de/10011791569

Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice

Kwon, Mina; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1358-1378

Persistent link: https://www.econbiz.de/10011844213

Social psychology and consumer psychology : an unexplored interface

Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009

Persistent link: https://www.econbiz.de/10003812931

Contrast and assimilation effects of processing fluency

Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889

Persistent link: https://www.econbiz.de/10003945195

Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior

Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435

Persistent link: https://www.econbiz.de/10010401126

The unique consequences of feeling lucky : implications for consumer behavior

Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10003860495

Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products

Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365

Persistent link: https://www.econbiz.de/10008988436

The Unique Consequences of Feeling Lucky : Implications for Consumer Behavior

Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - 2014

Cognitive priming procedures were used to identify the unique effects that luck-related concepts have on consumer behavior. The effects of these concepts could theoretically influence behavior through the elicitation of positive affect or via temporary changes in participants' self...

Persistent link: https://www.econbiz.de/10014037518