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Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel - In: Corporate reputation review 24 (2021) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
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Employer brand of choice : an employee perspective
Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215
Persistent link: https://www.econbiz.de/10011421770
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The effects of employer branding on value congruence and brand love
Kim, Yunsik; Legendre, Tiffany S. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika; Tanwar, Karnica - In: Corporate reputation review 26 (2023) 1, pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263