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#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
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Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023
Persistent link: https://www.econbiz.de/10014287208
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon; Okumus, Fevzi; Karatepe, Osman M.; … - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
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Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10012159071
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SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.; Rodrigues, João - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10014290428