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Detoxifying luxury and fashion...
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Konsumentenverhalten
Markenführung
17,000
Brand management
16,978
Consumer behaviour
9,748
Markenartikel
9,114
Brand
8,020
Markenimage
7,555
Brand image
7,410
Beziehungsmarketing
2,817
Relationship marketing
2,813
Mode
2,715
Luxury goods
2,600
Luxusgüter
2,595
Fashion
2,507
Markenpolitik
2,222
Social Web
2,008
Social web
2,005
Deutschland
1,803
Online-Marketing
1,768
Internet marketing
1,734
Marketingmanagement
1,667
Marketing management
1,642
Germany
1,498
Theorie
1,394
Theory
1,380
Werbewirkung
1,280
Advertising effects
1,260
Marketing
1,171
USA
1,101
Bekleidungsindustrie
1,089
United States
1,060
Clothing industry
1,050
Werbung
1,016
Einzelhandel
969
Retail trade
939
Advertising
916
Handelsmarke
802
Store brand
751
Customer satisfaction
729
Kundenzufriedenheit
728
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4,923
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1,433
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8,054
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1,707
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3
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7,390
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7,390
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652
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247
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247
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247
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185
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183
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175
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79
Sammelwerk
79
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74
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74
Reprint
71
Aufsatzsammlung
61
Case study
29
Fallstudie
29
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22
Bibliografie enthalten
18
Bibliography included
18
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
11
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6
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6
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6
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5
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4
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3
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6
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Phau, Ian
45
Ko, Eunju
42
Loureiro, Sandra Maria Correia
35
Wiedmann, Klaus-Peter
30
Han, Heesup
27
Melewar, T. C.
26
Dawes, John
25
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Bang, Nguyen
22
Christodoulides, George
22
Valette-Florence, Pierre
22
Guzman, Francisco
21
Huber, Frank
21
Veloutsou, Cleopatra
21
Diamantopoulos, Adamantios
20
Seo, Yuri
20
Japutra, Arnold
19
Septianto, Felix
19
Jain, Sheetal
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
17
Johnson, Lester W.
17
Shukla, Paurav
17
Bagozzi, Richard P.
16
Dens, Nathalie
16
Fournier, Susan
16
Gázquez-Abad, Juan Carlos
16
Hildebrandt, Lutz
16
Park, C. Whan
16
Paul, Justin
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Ekinci, Yuksel
15
Fetscherin, Marc
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
National Bureau of Economic Research
6
Verlag Dr. Kovač
5
American Marketing Association
3
Helmut-Schmidt-Universität
3
Axel Springer AG / Marketing Anzeigen
2
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management <Mainz>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
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Journal of business research : JBR
525
Journal of retailing and consumer services
359
The journal of brand management : an international journal
307
The journal of product & brand management
307
Journal of fashion marketing and management
165
Psychology & marketing
128
Asia Pacific journal of marketing and logistics
101
International journal of hospitality management
94
European journal of marketing : EJM
85
Journal of international consumer marketing
79
Journal of marketing communications
79
International journal of consumer studies
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing intelligence & planning
68
International journal of advertising : the review of marketing communications
67
International marketing review
64
Journal of strategic marketing
64
Cogent business & management
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of promotion management : innovations in planning and applied research
59
Marketing letters : a journal of research in marketing
58
SpringerLink / Bücher
58
The journal of consumer marketing
58
International journal of retail & distribution management
56
Journal of marketing management : MM
55
Journal of promotion management : JPM
53
Journal of the Academy of Marketing Science
53
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing
52
Journal of global fashion marketing : JGfM
51
Journal of global marketing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The international review of retail, distribution and consumer research
47
Journal of Islamic marketing
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
The IUP journal of brand management : IJBRM
43
Young consumers : insight and ideas for responsible marketers
43
Journal of retailing
41
Qualitative market research : an international journal
40
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Source
All
ECONIS (ZBW)
9,746
EconStor
10
OLC EcoSci
5
BASE
2
USB Cologne (EcoSocSci)
1
Showing
1
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Challenging the hierarchical categorization of luxury
fashion
brands
Turunen, Linda Lisa Maria
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
Saved in:
5
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
6
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
7
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
8
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
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