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Analysing Online Social Networ...
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Konsumentenverhalten
Social Web
20,151
Social web
20,147
Soziales Netzwerk
15,433
Social network
15,261
Online-Marketing
5,851
Internet marketing
5,763
Consumer behaviour
4,752
Business network
4,418
Unternehmensnetzwerk
4,418
Theorie
2,644
Theory
2,642
Viral marketing
2,241
Virales Marketing
2,240
Beziehungsmarketing
2,145
Relationship marketing
2,145
social media
2,103
Social media
1,965
Network
1,897
Electronic Commerce
1,896
Netzwerk
1,878
Social relations
1,876
Soziale Beziehungen
1,876
E-commerce
1,814
Markenführung
1,804
Brand management
1,798
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
China
1,491
Social capital
1,476
Sozialkapital
1,472
Innovation
1,456
Internet
1,454
Digitalisierung
1,446
Wissenstransfer
1,438
Knowledge transfer
1,436
Wissensmanagement
1,428
Online retailing
1,423
Online-Handel
1,423
Knowledge management
1,402
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Online availability
All
Undetermined
2,723
Free
836
Type of publication
All
Article
3,981
Book / Working Paper
771
Type of publication (narrower categories)
All
Article in journal
3,701
Aufsatz in Zeitschrift
3,701
Aufsatz im Buch
277
Book section
277
Graue Literatur
128
Non-commercial literature
128
Arbeitspapier
97
Working Paper
97
Hochschulschrift
73
Collection of articles of several authors
44
Sammelwerk
44
Conference paper
40
Konferenzbeitrag
40
Aufsatzsammlung
37
Thesis
34
Konferenzschrift
17
Case study
13
Fallstudie
13
Collection of articles written by one author
12
Sammlung
12
Lehrbuch
5
Amtsdruckschrift
3
Conference proceedings
3
Government document
3
Guidebook
3
Ratgeber
3
Festschrift
2
Reprint
2
Textbook
2
Statistics
1
Statistik
1
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Language
All
English
4,635
German
120
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Van Den Bulte, Christophe
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Konishi, Hideo
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Conduit, Jodie
7
Cova, Bernard
7
De Giorgi, Giacomo
7
Frederiksen, Anders
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pantano, Eleonora
7
Pistaferri, Luigi
7
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Institution
All
Springer Fachmedien Wiesbaden
11
IGI Global
6
American Marketing Association
3
National Bureau of Economic Research
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Københavns Universitet / Økonomisk Institut
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
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Published in...
All
Journal of business research : JBR
223
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
57
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
The journal of brand management : an international journal
36
Journal of management information systems : JMIS
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
34
Cogent business & management
33
Journal of marketing
32
Information systems research : ISR
31
Electronic commerce research
30
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Journal of advertising research
23
International journal of contemporary hospitality management
22
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Source
All
ECONIS (ZBW)
4,752
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1
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1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
3
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
4
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
5
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
6
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
7
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
8
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
9
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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