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Cross-cultural buyer behavior
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Konsumentenverhalten
Advertising
48
Werbung
47
Consumer behaviour
32
Advertising effects
29
Werbewirkung
29
USA
26
United States
26
Internationales Marketing
16
International marketing
15
Internet marketing
12
Online-Marketing
12
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11
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Corporate Social Responsibility
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Theorie
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Standardisierung
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Welt
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English
32
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Taylor, Charles Raymond
24
Taylor, Charles Robert
6
Costello, John P.
3
Ko, Eunju
3
Lee, Doo-Hee
3
Choi, Yung Kyun
2
Chu, Kyounghee
2
Kim, Ji Yoon
2
Kim, Juran
2
Kwak, Hyokjin
2
Lee, Ki Hoon
2
Mueller, Barbara
2
Mueller, Sophia
2
Puzakova, Marina
2
Taylor, Charles R.
2
Baek, Tae Hyun
1
Becker-Olsen, Karen L.
1
Bennett, Aronté M.
1
Borenstein, Benjamin E.
1
Cho, Yoon-Na
1
Choi, Jieun
1
Diehl, Sandra
1
Hieke, Sophie
1
Hill, Ronald Paul
1
Hock, Stefan J.
1
Jeong, Dayun
1
Kim, Jungkeun
1
Kim, Kyung Hoon
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Kim, Seoyoung
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Kozup, John
1
Lee, Doo-hee
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Lee, Jong-Ho
1
Lee, Jooyeon
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Lee, Sungkyu
1
Pangarkar, Aniruddha
1
Raithel, Sascha
1
Schirmer, Nadine Andrea
1
Schwaiger, Manfred
1
Shukla, Paurav
1
Sung, Heewon
1
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Journal of business research : JBR
7
Advances in international marketing
3
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Digital advertising : theory and research
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
Social and environmental issues in advertising
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ECONIS (ZBW)
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1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
3
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
4
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
6
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
8
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
9
Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.
;
Kozup, John
;
Taylor, Charles Raymond
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
Saved in:
10
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
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