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Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan

Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319

Persistent link: https://www.econbiz.de/10011305126

Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK

Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173

Persistent link: https://www.econbiz.de/10011471540

Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers

Chen, Cheng-Hao; Bang, Nguyen; Klaus, Philipp; Wu, Meng-Shan - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 953-970

Persistent link: https://www.econbiz.de/10011409846

Non-targeted customers in individualistic versus collectivistic cultures

Bang, Nguyen; Chen, Junsong; Chen, Cheng-hao Steve; Yu, … - In: The service industries journal 34 (2014) 15, pp. 1199-1218

Persistent link: https://www.econbiz.de/10010492129

Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty

Molinillo, Sebastian; Japutra, Arnold; Bang, Nguyen; … - In: Marketing intelligence & planning 35 (2017) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10011700781

The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity

Han, Sung Ho; Chen, Cheng-Hao Steve; Lee, Timothy J. - In: International journal of hospitality management 94 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012495106

Antecedents and the mediating effect of customer-restaurant brand identification

Han, Sung Ho; Ekinci, Yuksel; Chen, Cheng-Hao Steve; … - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 202-220

Persistent link: https://www.econbiz.de/10012256129

The dark side of CRM

Bang, Nguyen - In: The marketing review 11 (2011) 2, pp. 137-149

Persistent link: https://www.econbiz.de/10009356736

Sentiment analysis of customer feedback in online food ordering services

Nguyen, Bang; Nguyen, Van-Ho; Thanh Ho - In: Business systems research : a system view accross … 12 (2021) 2, pp. 46-59

Background: E-commerce websites have been established expressly as useful online communication platforms, which is rather significant. Through them, users can easily perform online transactions such as shopping or ordering food and sharing their experiences or feedback. Objectives: Customers'...

Persistent link: https://www.econbiz.de/10013287986

A review of customer relationship management : successes, advances, pitfalls and futures

Bang, Nguyen; Mutum, Dilip S. - In: Business process management journal 18 (2012) 3, pp. 400-419

Persistent link: https://www.econbiz.de/10009572160