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Uniqueness neglect on consumer resistance to AI
Mou, Yupeng; Xu, Tianjie; Hu, Yanghong - In: Marketing intelligence & planning 41 (2023) 6, pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
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The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu; Ji, Li; Jiang, Ling; Huang, Justin T. - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
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Research on collaborative design method for apparel mass customization in the Internet Plus era
Ying, Zhang; Li, Li; Xue, Xing - In: International journal of economics, finance and … 4 (2016) 6, pp. 369-377
Persistent link: https://www.econbiz.de/10011658006
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The dynamics of self-regulation : when goals commit versus liberate
Fishbach, Ayelet; Zhang, Ying - In: Social psychology of consumer behavior, (pp. 365-386). 2009
Persistent link: https://www.econbiz.de/10003812989
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733