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Marketing in a digital world
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Konsumentenverhalten
Marketing
31,497
Marketingmanagement
17,184
Digitalisierung
16,926
Marketing management
16,593
Digitization
14,565
Deutschland
4,614
Consumer behaviour
4,533
Theorie
4,107
Theory
4,086
Germany
4,084
Innovation
3,257
Electronic Commerce
2,850
Relationship marketing
2,792
Beziehungsmarketing
2,759
Strategisches Management
2,640
E-commerce
2,607
marketing
2,604
Social Web
2,446
Social web
2,442
USA
2,392
United States
2,202
Online-Marketing
2,102
Brand management
2,070
Informationstechnik
2,061
Markenführung
2,053
Internet marketing
2,051
Information technology
1,988
Strategic management
1,780
KMU
1,763
SME
1,739
Welt
1,726
World
1,712
Management
1,708
Innovationsmanagement
1,697
Organizational change
1,566
Organisatorischer Wandel
1,558
Unternehmenserfolg
1,539
Innovation management
1,537
Firm performance
1,485
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Online availability
All
Undetermined
1,600
Free
651
Type of publication
All
Article
2,840
Book / Working Paper
1,537
Journal
22
Type of publication (narrower categories)
All
Article in journal
2,476
Aufsatz in Zeitschrift
2,476
Aufsatz im Buch
375
Book section
375
Hochschulschrift
281
Graue Literatur
254
Non-commercial literature
254
Thesis
208
Collection of articles of several authors
192
Sammelwerk
192
Aufsatzsammlung
151
Working Paper
141
Arbeitspapier
133
Konferenzschrift
69
Lehrbuch
62
Bibliografie enthalten
61
Bibliography included
61
Textbook
56
Case study
38
Fallstudie
38
Conference proceedings
36
Conference paper
30
Konferenzbeitrag
30
Collection of articles written by one author
22
Sammlung
22
Ratgeber
20
Reprint
18
Guidebook
17
Handbook
16
Handbuch
16
Glossar enthalten
12
Glossary included
12
Amtsdruckschrift
6
Government document
6
Interview
6
Festschrift
5
Mehrbändiges Werk
5
Multi-volume publication
5
CD-ROM, DVD
4
Einführung
3
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English
3,747
German
628
Polish
13
French
10
Undetermined
4
Russian
3
Italian
2
Hungarian
1
Norwegian
1
Turkish
1
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Author
All
Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
16
Bauer, Hans H.
10
Ko, Eunju
10
Martínez-López, Francisco J.
10
Rajagopal
10
Spann, Martin
10
Belk, Russell W.
9
Hawkins, Del I.
9
Homburg, Christian
9
Best, Roger J.
8
Foxall, Gordon R.
8
Gierl, Heribert
8
Kumar, V.
8
Lim, Weng Marc
8
Melewar, T. C.
8
Olson, Jerry C.
8
Schultz, Don E.
8
Smith, N. Craig
8
Verhoef, Peter C.
8
Bruwer, Johan
7
Esch, Franz-Rudolf
7
Gbadamosi, Ayantunji
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Peter, Jerome Paul
7
Rutschmann, Marc
7
Sandıkçı, Özlem
7
Schneider, Willy
7
Vrontis, Demetris
7
Walsh, Gianfranco
7
Warlop, Luk
7
Bronnenberg, Bart J.
6
Eckhardt, Giana M.
6
Eisingerich, Andreas B
6
Halfmann, Marion
6
Hoffmann, Stefan
6
Keller, Kevin Lane
6
Kostelijk, Erik
6
Kreutzer, Ralf T.
6
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Institution
All
American Marketing Association
29
Springer Fachmedien Wiesbaden
13
Information Resources Management Association
8
Edward Elgar Publishing
6
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
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Published in...
All
Journal of business research : JBR
109
Journal of retailing and consumer services
82
SpringerLink / Bücher
44
Journal of marketing communications
39
Journal of marketing management : MM
35
European journal of marketing : EJM
31
Journal of marketing
31
Psychology & marketing
30
The journal of product & brand management
30
Springer eBook Collection
29
Asia Pacific journal of marketing and logistics
28
Journal of Islamic marketing : JIMA
27
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
24
Cogent business & management
23
Journal of retailing
23
Journal of strategic marketing
23
The journal of consumer marketing
23
International journal of internet marketing and advertising : IJIMA
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Gabler Edition Wissenschaft
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of wine business research : IJWBR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing research : JMR
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Business horizons
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of promotion management : innovations in planning and applied research
17
Marketing theory
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of consumer studies
16
International review on public and non-profit marketing
16
The journal of business & industrial marketing
16
International journal of advertising : the review of marketing communications
15
Journal of Islamic marketing
15
European journal of marketing
14
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Source
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ECONIS (ZBW)
4,379
EconStor
11
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Bridging gaps:
marketing
in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
2
How digital technologies reshape
marketing
: evidence from a qualitative investigation
Pascucci, Federica
;
Savelli, Elisabetta
;
Gistri, Giacomo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
1
,
pp. 27-58
Persistent link: https://www.econbiz.de/10014227133
Saved in:
3
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Digital transformation and its influence on changing the
marketing
orientation of business structures and consumer behaviour
Radzikhovska, Yuliia
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10012587099
Saved in:
6
Digital content
marketing
in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
7
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
8
The future of online
marketing
strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
9
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
10
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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