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Expected benefits and perceived risks of cloud computing : an investigation within an Italian setting
Caldarelli, Adele; Ferri, Luca; Maffei, Marco - In: Technology analysis & strategic management 29 (2017) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10011710251
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, … - In: Journal of marketing research 58 (2021) 5, pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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Endogenous consumption and metered paywalls
Wang, Chutian; Zhou, Bo; Joshi, Yogesh V. - In: Marketing science 43 (2024) 1, pp. 158-177
Persistent link: https://www.econbiz.de/10014470132