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The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Kim, Wooyang; Di Benedetto, Anthony; Lancioni, Richard - 2014

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...

Persistent link: https://www.econbiz.de/10014041385