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Konsumentenverhalten
Consumer behaviour
14
USA
9
United States
9
Advertising
8
Advertising effects
8
Social Web
8
Social web
8
Werbewirkung
8
Werbung
8
Internet marketing
7
Online-Marketing
7
Data protection
4
Datenschutz
4
Cause-Related Marketing
3
Cause-related marketing
3
Data security
3
Datensicherheit
3
Internet
3
Jugendliche
3
Marketing management
3
Marketingmanagement
3
Risiko
3
Risk
3
South Korea
3
Südkorea
3
Viral marketing
3
Virales Marketing
3
Youth
3
Brand
2
Brand image
2
Brand management
2
Children
2
Comparison
2
Computerspiel
2
Fernsehwerbung
2
Kinder
2
Markenartikel
2
Markenführung
2
Markenimage
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Article
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English
14
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Youn, Seounmi
11
Kim, Hyuksoo
6
Kim, Seunghyun
2
Lee, Mira
2
Yoon, Doyle
2
Austin, Manila
1
Bang, Juyoung
1
Cheong, Yunjae
1
Chung, Jee Young
1
Edwards, Steven M.
1
Jennings, Michael
1
Kim, Kihan
1
Lee, Eunsun
1
Lee, Michael
1
Manuel, Eleonora
1
Noh, Yeayoung
1
Rowean, James
1
Shin, Wonsun
1
Sohn, Steve H.
1
Yun, TaiWoong
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International journal of advertising : the review of marketing communications
5
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of promotion management : JPM
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ECONIS (ZBW)
14
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1
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
2
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
3
Consumers as time travellers : the moderating effects of risk perception and construal level on consumers' responses to temporal framing
Kim, Hyuksoo
;
Youn, Seounmi
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1070-1097
Persistent link: https://www.econbiz.de/10012200368
Saved in:
4
Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo
;
Sohn, Steve H.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
Consumer's response to time restrictions : role of construal level
Kim, Hyuksoo
;
Chung, Jee Young
;
Lee, Michael
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
Saved in:
7
Electronic word of mouth (eWOM) : how eWOM platforms influence consumer product judgement
Lee, Mira
;
Youn, Seounmi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 473-499
Persistent link: https://www.econbiz.de/10003874753
Saved in:
8
The determinants of online security concerns and their influence on e-transactions
Youn, Seounmi
;
Lee, Mira
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 194-222
Persistent link: https://www.econbiz.de/10003877205
Saved in:
9
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
10
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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