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Konsumentenverhalten
Consumer behaviour
83,505
Theorie
14,622
Theory
14,336
Emotion
10,794
Willingness to pay
10,635
Zahlungsbereitschaftsanalyse
10,030
Income
10,025
Relationship marketing
9,409
Beziehungsmarketing
9,379
Einkommen
8,893
Brand management
7,727
Markenführung
7,684
USA
7,678
United States
7,339
Brand image
6,831
Markenimage
6,798
Customer satisfaction
6,093
Kundenzufriedenheit
5,933
Deutschland
5,803
Online-Handel
5,694
Online retailing
5,684
Experiment
5,644
Germany
5,326
Social Web
5,075
Social web
5,073
Service quality
4,762
Dienstleistungsqualität
4,710
Online-Marketing
4,622
Internet marketing
4,604
Brand
4,413
Markenartikel
4,401
Einzelhandel
4,253
Retail trade
4,207
Sozialer Status
3,862
Werbewirkung
3,809
Advertising effects
3,764
Schätzung
3,739
Electronic Commerce
3,711
Estimation
3,599
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29,262
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18,885
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56,020
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24,892
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143
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50,835
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7,424
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6,441
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5,960
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4,975
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4,975
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2,369
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1,710
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1,047
Sammelwerk
1,047
Aufsatzsammlung
636
Conference paper
545
Konferenzbeitrag
545
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
295
Case study
245
Fallstudie
245
Lehrbuch
228
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194
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182
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158
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60
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,395
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
User preferences and willingness to pay for in-vehicle assistance
Mihale-Wilson, A. Cristina
;
Zibuschka, Jan
;
Hinz, Oliver
- In:
Electronic markets : the international journal on …
29
(
2019
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012004931
Saved in:
2
Effects of inattention and repeat purchases : a choice-based conjoint study of
consumer
preferences for farmstead milk attributes
Jensen, Kimberly L.
;
Lambert, Dayton M.
;
Rihn, Alicia L.
; …
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012821536
Saved in:
3
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika
;
Calantone, Roger J.
;
Randhawa, Praneet
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Saved in:
4
An examination of
consumer
willingness to pay for local products
Adalja, Aaron
;
Hanson, James C.
;
Towe, Charles
; …
- In:
Agricultural and resource economics review : ARER
44
(
2015
)
3
,
pp. 253-274
Persistent link: https://www.econbiz.de/10011417822
Saved in:
5
It is not just about competition with "free" : differences between content formats in
consumer
preferences and willingness to pay
Berger, Benedikt
;
Matt, Christian
;
Steininger, Dennis M.
; …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
Saved in:
6
The effect of gender on willingness to pay for mass customised running shoes
Kalantari, Hassan D.
;
Johnson, Lester W.
;
Perera, …
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10012500743
Saved in:
7
Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom
;
Ryu, Min Ho
;
Lee, Sang Yup
;
Kwak, Dong-Heon
-
2018
attract sellers. To estimate the economic value of free platforms for sellers, we try to estimate the willingness to pay (
WTP
…
Persistent link: https://www.econbiz.de/10012004979
Saved in:
8
Measuring
consumer
preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
9
Estimation of consumers' willingness to pay for geographic indications bananas using conjoint analysis
Dhamotharan, P. G.
;
Devadoss, Stephen
;
Selvaraj, K. N.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011284446
Saved in:
10
Consumer
preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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