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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
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Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang - In: Journal of advertising research 62 (2022) 4, pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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Strategies to enhance consumers' identification with a service firm
Huang, Min-Hsin; Cheng, Zhao-Hong - In: The journal of services marketing 30 (2016) 4, pp. 449-461
Persistent link: https://www.econbiz.de/10011615483
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Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu; Chang, Chun-Tuan; Lee, Angela Y. - In: Journal of marketing 85 (2021) 6, pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
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How anthropomorphized brand spokescharacters affect consumer perceptions and judgments Is being cute helpful or harmful to brands?
Chang, Chun-Tuan; Chu, Ying-Yu Marcos; Kao, Shih-Ting - In: Journal of advertising research 61 (2021) 2, pp. 225-244
Persistent link: https://www.econbiz.de/10012643014
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Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan; Liu, Hsiu-wen - In: Marketing intelligence & planning 30 (2012) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10010219370